SalesGetter™ CRM helps to produce suspects, turn them into prospects, certain percentage of whom can then be turned into leads, certain percentage of whom can then be turned into paying customers. The application helps to maximize the outcome and the efficiency of this process.
For SalesGetter™ CRM to work effectively, sufficient quantities of potentially relevant data per account manager has to be fed through the application. Further, all the company's internal data that relates to sales processes should be fed through the application. Here are some examples.
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Example, Inc., that is illustrated here, has analysts working with the customers. The relevant information should be fed through the application - but so, that it is integrated with the actives of the sales personnel. Simple recording of analysts input, that is not productively put in use for the sales purposes, has very low value.
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Similarly, both marketing and relationship marketing tools should feed data into the application so, that the data is automatically integrated with the account managers actives.
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Example, Inc., also organizes events that are related to the company's target industry. So, for the best results, the events-related data should be integrated with regular sales-related data. This provides additional insights into prospective customers interests and buying potential.
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Info Dimensions™, as collections of data sets that can be reviewed one set at the time and together provide a full view of the subject matter, contributes also to unifying company's data flows.
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Further, building the "Who knows him/her" company's internal social network service into the application, helps to unify company's data flows.
The example, that is shown here, illustrates the last bullet.
It is advisable to download these contacts from MS Outlook into SalesGetter™ CRM, who can benefit the sales personnel. (Obviously, this applies to other emailing software packages as well.) When such contacts are downloaded from MS Outlook, the contacts are tagged to indicate, that the person who downloaded them, knows them. The same applies to interaction, sales and other records. Every interaction can add people who know the person, whose information has been entered in the application. In addition, when using the application, the users are encouraged to click, as applicable, on the "I know this person" button.
When an account manager uses the Reporting Center and puts together a new list of suspects, and comes across somebody he or she does not know, but somebody else from the company does know, the account manager can ask both for additional information about the contact person and for an introduction.
Every little bit counts, that can help to increase individual account managers closing ratios.
